Going door to door and talking to people has yielded the best results over any other marketing or advertising I have ever done. It is how I got my first client and basically all of my clients in the beginning. Not only did it work well then, it is still very effective for me. Not to mention the cost. Other than having to get some fliers or similar items together, it cost me nothing but my time. In addition, it was something I could go out and do immediately, and I did.
The first day I did this, not only did I pick up my first client, I made my first dollar. They put me to work right there on the spot. This made me a believer. Whenever I have time to this day, I go and pass out fliers and talk to local businesses. Picking up a new client every time I go and do this is par for the course.
If the client has 10 employees, we can estimate that each employee generates $ 200,000 of revenue per year. With 260 working days in a year and 8 hours per day, that breaks down to approximately $ 96/hr. per employee. Maybe that doesn't sound like a tremendous amount on the surface, but add up the total number of service calls that might be made over the course of the year, and then couple that with the cost of doing repairs at an hourly rate, and the expense can really add up.
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